Melbourne’s inner north: where good coffee isn’t just brewed, it’s part of who we are
As a Rotunda reader we are offering you local free shipping for any order over $40 for the whole of December!
Delivered fresh from our Collingwood coffee roastery.
If you live in one of the following locations: Fitzroy, Carlton, North Melbourne, Brunswick (and east), Clifton Hill, Collingwood, Northcote, Kensington, or even Abbotsford, then you can get free local postage on your order this December, delivered by Santa's elves in training.
Just use the code BREWLOCAL at checkout when you spend over $40 (two bags of the tantalisingly tasty Santa's Fancy blend!)
It all began 35 years ago on Smith Street, when my parents set out on an adventure driven by their obsession with finding the perfect cup of coffee. I was just two years old at the time, gleefully adding my own little chaos to the mix.
Growing up in the inner north—Fitzroy, Clifton Hill, and Princes Hill—this vibrant, eclectic community became my compass, shaping my love for exploration and creativity. Brunswick Street was my backyard, a playground pulsing with life. I spent countless evenings wandering its buzzing nightlife, and the Brunswick Street Festival was pure magic—a celebration of the curiosity and connection that defines this place.
This community didn’t just shape me; it fueled Jasper Coffee’s journey too. For 35 years, we’ve thrived here, driven by an obsession for sourcing and sharing the most extraordinary coffee from across the globe. Every cup tells a story, every bean a new adventure. And through it all, we’ve been lucky to share this passion with our neighbours, our friends, and you.
What started on Smith Street many moons ago as a small coffee business run by two artists in love (Mez and Wells, my mum and dad) now calls Brunswick Street home.
We have have grown over the years with friends from all over the globe coming by year in and year out.
A magical shop full of friendly faces, exceptional coffees, unique gifts, and even a secret courtyard café. It’s a reflection of the local spirit we love so much, with brick work walls and heritage street lights arching over as you saunter through its timeless beauty.
The team have made this place into a magical Christmas hall, full of treats from all over the globe, and some beautiful local pieces to gift.
Take a moment to try one of the many specialty coffees on offer, roasted fresh down the road in Collingwood.
Say hi to the Matt and his team next time you're in the store. They have made one jolly magnificent Christmas display this year!
Looking for a quiet intimate moment in our covered courtyard or ready to stock up for Christmas? We have you covered.
Hi, I’m Jasper
It all began 35 years ago on Smith Street, when my parents set out on an adventure driven by their obsession with finding the perfect cup of coffee. I was just two years old at the time, gleefully adding my own little chaos to the mix.
Growing up in the inner north—Fitzroy, Clifton Hill, and Princes Hill—this vibrant, eclectic community became my compass, shaping my love for exploration and creativity. Brunswick Street was my backyard, a playground pulsing with life. I spent countless evenings wandering its buzzing nightlife, and the Brunswick Street Festival was pure magic—a celebration of the curiosity and connection that defines this place.
A community
This community didn’t just shape me; it fueled Jasper Coffee’s journey too. For 35 years, we’ve thrived here, driven by an obsession for sourcing and sharing the most extraordinary coffee from across the globe. Every cup tells a story, every bean a new adventure. And through it all, we’ve been lucky to share this passion with our neighbours, our friends, and you.
From small beginnings
What started on Smith Street many moons ago as a small coffee business run by two artists in love (Mez and Wells, my mum and dad) now calls Brunswick Street home.
We have have grown over the years with friends from all over the globe coming by year in and year out.
The place to be at Christmas
A magical shop full of friendly faces, exceptional coffees, unique gifts, and even a secret courtyard café. It’s a reflection of the local spirit we love so much, with brick work walls and heritage street lights arching over as you saunter through its timeless beauty.
The team have made this place into a magical Christmas hall, full of treats from all over the globe, and some beautiful local pieces to gift.
Take a moment to try one of the many specialty coffees on offer, roasted fresh down the road in Collingwood.
Friendly faces, great coffees
Say hi to the Matt and his team next time you're in the store. They have made one jolly magnificent Christmas display this year!
Looking for a quiet intimate moment in our covered courtyard or ready to stock up for Christmas? We have you covered.
Some seriously spectacular coffee
I’m proud of the recognition our coffees have earned, like Juliet, our rich, creamy blend that won the Champion trophy - Best Organic Coffee Award at the Royal Adelaide Coffee Show in 2024.
Just in time for the festive season, we’ve created Santa’s Fancy Christmas Blend, a sweet, spicy, and magical brew perfect for holiday mornings or cosy evenings with friends. It is something truly special.
Don't forget the Heal Country range of coffees, created in partnership with Outback Academy Australia, helping indigenous businesses all over the continent.
Fitzroy's Favourites
Pioneers in coffee sustainability
Our journey has been about more than just coffee.
We’ve worked tirelessly to make an impact, whether through our partnership with the Hama Cooperative in Yirgacheffe, Ethiopia, alongside World Vision, improving water access and livelihoods, or supporting farmers in Honduras and Peru through sustainable practices and direct relief funding for families and coffee growers.
Find out more about some of our long term coffee producer relationships.
Trailblazing better business practices
Consistently at the forefront of modern sustainability practices, we have built this business knowing we must leave the world better than we found it.
Proud to be the first B Corp in Australia's coffee industry, the first Australian Carbon Neutral coffee company and the founding member of Fairtrade Australia & New Zealand.
Wells (My dad) took this challenge head on with everything he did and we continue carrying that torch now to make him proud.
Find out about our ongoing efforts to make the coffee industry better for people and the planet.
Cheers to you
Whether you’ve known us for years or are just discovering our hidden gem on Brunswick street, we’d love to see you. Stop by our store or explore our range online. Let’s share a cup of coffee, a story, and a commitment to making every sip extraordinary.
To thank you for being part of our story this year, we’re offering free local shipping during December on any order of $40 and above to Fitzroy, Carlton, North Melbourne, Brunswick (and east), Clifton Hill, Collingwood, Northcote Kensington, or even Abbotsford and some surrounding local areas.
Just use code BREWLOCAL at checkout and enjoy exceptional, ethically sourced coffee, roasted fresh and delivered straight to your door from our friendly team at the Collingwood roastery.
For this code to work you will need to have $40 or above in your cart at checkout.
Warmly,
Jasper Parker Trenfield
Who are we?
We are Melbourne’s independent coffee pioneer, known for crafting ethically sourced, great tasting blends and single origin roasts.
Started by two artists in 1989 and named after their son, we have dedicated ourselves to re-humanising the coffee supply chain and improving the lives of coffee growers around the world.
With 35 years of passion for sustainability and quality, we’re excited to bring you rich, flavourful coffees that make every sip count... for you and for the planet.