Jose Martinez was born & raised on a coffee farm in a traditional coffee-growing family. From his parents, he learned everything about coffee, from taking care of the trees to good post-harvesting practices. When he was 16, he decided to leave home & ended up working as a bus driver, where for more than a decade, he was able to travel throughout the entire country. One day, he decided to return home, looking for a more stable life. He bought his father’s old farm to start pursuing a new path, & follow in his father’s steps.

José Martinez has become a farmer like no other. He is passionate, innovative, & always looking for opportunities & advice to become better & to improve his quality. He keeps his trees healthy & very well pruned, he measures his fermentation process to determine the correct endpoint for each fermentation & has achieved the perfect balance of flavours.
In 2014, José Martinez had a very small 4x8 drying infrastructure - since then, he has been able to enlarge his drying patios & improve the infrastructure. José’s life has completely transformed since he started producing specialty coffee. The extra income that he receives has changed his mindset & his perspective on coffee. He now takes better care of every single step of the process.

PINK BOURBON is a new varietal (type of coffee tree), which carries quite an interesting taste profile, as well as historical roots. This varietal tastes like a combination of Colombian & Ethiopian coffee – which is why this coffee is so sweet & fruity. Pink Bourbon is a hybrid & there is Bourbon in it, but there’s also definitely some of the Colombia variety, which is derived from a hybrid of Catimor, Caturra, & other varietals.

It’s another type of tree (varietal). The leaves are smooth & elongated, & the cherries are also elongated in a similar way to Typica fruit. The main visible difference between Geisha & Typica is that the former has an umbrella shape or flat top, whereas Typica has a conical shape. Ripe Geisha/Gesha cherries taste totally different from those of other varieties. They have citrus notes, sweetness, & a jasmine-like floral element.