I like a coffee that isn't too intense/robust/bitter, but that hasn't just become weaksauce and flavourless, and after trying pretty much every other Jasper coffee, this is my favourite.
(I also love Ethiopian Yirgacheffe, so idk, if you like Yirgacheffe, maybe you'll like this too. Coffee afficionados probably find the comparison ridiculous, idk, but maybe it's helpful to someone.