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Bench Madji the Launch

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The caffeine was jumping at Jasper Coffee in Brunswick Street on Saturday as part of the Brunswick Street Beat Event.

After approximately 1,900 years, the ancient heirloom Geisha varietal of coffee finally landed in Brunswick Street. The launch at Jaspers came with the flourish of Ethiopian musicians, dancers ,singers and completed with the ritual Ethiopian coffee roasting ceremony right on the street.

The crowd cried more as the launch kicked off with not one, but four amazing Ethiopian coffees on taste all afternoon.

This is clearly how Kaldi and his goats must have danced after so much caffeine.

The rare Bench Madji has certainly arrived in this Melbourne town.